McCruelty - I'm hatin' it!

As a longtime supporter of animal rights, the late actor Bea Arthur is still taking on cruelty to animals from beyond the grave. The Golden Girl took on the Golden Arches' chicken abuse with a full-page PETA ad in Thursday's Chicago Tribune. The ad, which says, "McCruelty: Enough to make Bea Arthur roll over in her grave," was paid for with a gift left to PETA in Bea's will.

McDonald's continues to kill chickens using an outdated method of slaughter that results in extreme suffering, even though a less cruel method, called "controlled-atmosphere killing" (CAK), exists.  We need you to speak up and urge the company to adopt CAK now.

Please take a moment to call McDonald's. Tell it that you saw Bea Arthur's ad and that you are joining her in insisting that McDonald's adopt CAK. You can reach McDonald's at 630-623-3000 during regular business hours. If you would like more information on the issue before placing your call, please visit McCruelty.com.

A Special Message from Jamie Oliver

This food revolution is about saving America's health by changing the way you eat. It's not just a TV show, it's a movement for you, your family and your community. If you care about your kids and their future take this revolution and make it your own. Educate yourself about food and cooking. Find out what your child is eating at school. Make only a few small changes and magical things will happen. Switching from processed to fresh food will not only make you feel better but it will add years to your life.

Sign the petition to save America's cooking skills and improve school food.

The Tiniest Things Matter

Earth Day Interview with Bill Clinton!

Happy Earth Day!

Forty years after the first Earth Day, the world is in greater peril than ever. While climate change is the greatest challenge of our time, it also presents the greatest opportunity – an unprecedented opportunity to build a healthy, prosperous, clean energy economy now and for the future. Earth Day 2010 can be a turning point to advance climate policy, energy efficiency, renewable energy and green jobs. Earth Day Network is galvanizing millions who make personal commitments to sustainability. Earth Day 2010 is a pivotal opportunity for individuals, corporations and governments to join together and create a global green economy. Join the more than one billion people in 190 countries that are taking action for Earth Day.

TreeHugger TV Premieres Tonight!

TreeHugger was founded almost six years ago by Graham Hill in order to show that "being green" was not just for the stereotypical hippie environmentalist crowd. (Not that there's anything wrong with that!) But it could be so much more.

Now, they're pleased to announce that they're expanding their reach even further with the launch of TreeHugger TV!

Since launching in 2004, they have been expanding their reach and helping to show that sustainability can be mainstream. In August 2007, TreeHugger.com was acquired by Discovery Communications to help launch Planet Green, the first 24/7 cable network devoted to sustainability...and it only took them this long to get their own show!

Airing on Planet Green, TreeHugger TV will portray the variety of issues we've come to expect from TreeHugger online, but in a live and more in-depth format. In the first episode, reps from Seventh Generation, the eco-friendly company we all know and love, will be on hand to test air quality in various places. They're going to run errands with a VOC meter in an effort to determine what's in the air that most people are exposed to on a daily basis.

The results they expect to find? Probably what others have warned about before: that indoor air pollution can be 100 times the level of outdoor air pollution—and it can come from some pretty surprising sources.

That doesn't mean we can't improve it—try some indoor plants and a few other basic steps.

Check out Treehugger TV—Treehugger's fun and exciting new platform where they hope to continue growing and spreading the green word—to learn more.

Jamie Oliver - Winner of the Ted Prize for 2010

Jamie Oliver won the prestigious TED Prize for 2010. TED, which stands for Technology, Entertainment, Design is a non-profit community of some of the world's most influential "thinkers and do-ers", and previous TED Prize winners have included Bono, Bill Clinton and Dave Eggers. The prize is $100,000 to go towards current social projects as well as a "wish" – the TED community pledges to help make the wish come true.

Jamie used his speech to attack the global food giants for profiting from obesity without ever investing significantly in measures to tackle the world's most deadly – and worsening - health crisis. He asked the TED community to provide the talent, hard work and other resources needed to make the wish come true, including:

• Help to establish a good-nutrition foundation, with funding, office space and facilities
• Partners to create a traveling food theater troupe to teach kids about food and cooking in an entertaining way, and to provide basic instruction for parents and food professionals
• A partner to build and maintain a fleet of trucks for the traveling food theater
• Establishment of a network of corporate partners to invest in cooking and food education for their customers, and to champion honest food labeling
• Partners to equip and run community kitchens, and food suppliers to provide fresh ingredients
• Education experts, graphic designers, artists and writers to develop and produce creative, fun teaching materials
• Communications and marketing expertise to develop strong and effective messages for the movement
• Web designers to create a website and online social networks and communities to bring people together
• New supply and distribution pathways for fresh and healthful foods
• Establishment of a food range to generate a sustainable income for the campaign
• Corporate partners to invest in cooking and food education for their customers and to champion honest food labeling

He also drew back the curtain slightly on his recent project in Huntington, West Virginia, where he has been helping members of the community to move away from a diet of fast food and unhealthy snacks towards freshly cooked food and better nutrition. He introduced a handful of the wonderful people he met in Huntington and explained how just a little knowledge, and a bit of investment, had changed lives for the better – a probably saved lives.

In his wish, Jamie called for the foundation to inspire a nutrition revolution through communication, education, social networking and by challenging corporate America and the food industry to help transform the culture of junk food into a culture of healthy eating.

"I wish for the TED community to create a movement to educate every child about food, inspire families to cook again and bring people together everywhere to fight obesity," said Jamie. "My hope is that millions more people will learn, as so many have already, that it is a happier, healthier life that is built around eating good food, together with family and friends."

Support Jamie's wish here: http://www.tedprize.org/jamie-oliver

DEADMAU5 @ Coachella 2010

Happy Easter!

The Easter Bunny Hates You

My Furbaby is 9 Today!